ERDEM x H&M
sunglasses: INES atelier
ph. Jelena K.
H&M’s newest collaboration is here! This year H&M has teamed up with ERDEM and the collection will arrive in H&M stores and online officially as of November 2.
The line features all of the Erdem signatures—painterly floral prints, rich brocade, Victorian ruffles and black ribbons. Sharp tailoring echoes the silhouettes of his father’s suits and coats, dramatic dresses demonstrate his love for classic cinema, whilst expressive florals are reminiscent of the exquisite prints used in his catwalk collections. Also, Erdem's first high-street collaboration includes a menswear collection which he never done it before.
So, what can you expect?
Amazing fabrics and the perfect silhouettes! Dreamy combination, I promise!